The government is hassling UK internet service providers (ISPs) for yet more measures to combat online pornography and other explicit material that could be viewed by children on the web.
A leaked letter from the Department for Education (DfE) shows pressure being put on ISPs such as BT and Virgin Media to change the terminology of filters to reassure the public that the controls in place sound stronger and more effective.
“The prime minister believes that there is much more that we can all do to improve how we communicate the current position on parental internet controls and that there is a need for a simplified message to reassure parents and the public more generally,” the letter read, as leaked by the BBC.
“Without changing what you will be offering the prime minister would like to be able to refer to your solutions are ‘default-on’ as people will have to make a choice not to have the filters (by unticking the box).”
The ISPs are also asked to consider putting forward funds to help lead the promotion of the campaign, despite very little clear details being given on what this will entail.
"The prime minister would like to be able to announce a collective financial commitment from industry to fund this campaign,” the letter continues.
“I know that it will be challenging for you to commit to an unknown campaign but please can you indicate what sum you will pledge to this work that the PM can announce.”
In response Virgin Media merely reiterated its commitment to working with the government and the rest of the industry to provide choice for its customers.
“We're committed to ensuring every Virgin Media household makes a clear and informed choice about implementing parental controls," it said.
BT confirmed it has been meeting with MPs on the issue but did not divulge any more information on the extent of the talks.
The demands from the government come as part of a wider crackdown on access to web material, with David Cameron saying earlier this year he wants a block on viewing porn from public WiFi hotspots.
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