Microsoft has cut the price of its Surface RT tablet by 30 percent in the UK, amid speculation that the device is not meeting the firm's sales expectations.
The ARM-based Surface RT is now available from the Microsoft Surface Store and key retailers such as John Lewis at a starting price of £279, down from the £399 it launched at last year. The move is in line with similar price cuts in the US and elsewhere.
Unlike the Surface Pro, which went on sale in the UK at the end of May, the Surface RT is based on an Nvidia Tegra 3 processor and runs the Windows RT version of Windows 8 ported to the ARM processor architecture. V3 reviewed the Surface RT last year.
Although it features a lightweight design and comes with versions of Microsoft's Office 2013 apps built in, the Surface RT had a mixed reception from reviewers. Speculation has been rife that it has not been selling as well as the firm expected against rival tablets such as Apple's iPad. Microsoft, however, has not released any official figures on how many it has sold so far.
The move also follows aggressive discounts that Microsoft was offering at recent events it hosted, such as TechEd and its Worldwide Partner Conference, where attendees were offered the chance to pick up a Surface RT for $99 (£65) and a Surface Pro for $399 (£264).
An updated version of Windows RT is expected to be delivered later this year, along with the Windows 8.1 update of the platform for x86 PCs and tablets.
Microsoft is also said to be preparing updated Surface tablet devices, one of which is reported to be a new Surface RT with mobile broadband capability, a feature missing from the currrent model.
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