The BBC has announced that it will not continue to offer television shows in 3D as public demand for the technology remains scant.
The corporation has been piloting shows in 3D, from sporting events such as Wimbledon to shows like Doctor Who, but in an interview with the Radio Times, the head of 3D at the BBC, Kim Shillinglaw, said so far uptake had been minimal and so the service would cease at the end of the year.
“Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV. I think when people watch TV they concentrate in a different way,” she said.
“When people go to the cinema they are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”
The project will now be put on hiatus for three years, and will be returned to in the future if the uptake of 3D televisions increases and programming in this format becomes more popular.
“After that we will see what happens when the recession ends and there may be more take up of sets, but I think the BBC will be having a wait and see. It’s the right time for a good old pause,” she added.
The plans to shelve the project come in the wake of a disastrous £98m digital content project at the BBC that failed to deliver any real benefits to the organisation.
This led to the suspension of the chief technology officer at the BBC, John Linwood, and admissions from those at the top that the corporation lacks real technical know-how in its upper echelons.
So far 3D technology has remained a hard sell in numerous markets, with manufacturers like HP and Sony attempting to entice users by including the technology in some of its laptops as far back as 2010, although this has still failed to ignite much interest.
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