EE is now offering double speed 4G services in 12 cities across the UK, providing customers on its network theoretical top speeds of 150Mbps, although the average is more likely to be around 30Mbps.
The firm announced its intention to launch the service in 10 locations earlier this year. At an event on Wednesday chief executive Olaf Swantee said the service would be live on 4 July, and that two new cities have been added to the rollout. These services are now live.
The new cities are Derby and Nottingham, and they join Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield on the rollout.
Swantee said at the event, attended by V3, that updating the network would help ensure the firm could meet the huge data demands of its customers. "We fundamentally believe that with the forecast in data growth, we need these kind of speeds available.
"Our speeds are now at a level where we can truly say we have the fastest mobile network in the Europe, and faster than all LTE networks in the US."
The switch on comes after the service was launched in the Tech City area of London, offering startups in the area the chance to access the high speed network to help boost their requirements.
As well as the double speed switch on the firm also announced the launch of a contactless payment service in partnership with MasterCard, to allow users to add credit to their phones and pay for items on wireless cash terminals.
EE said it would be accepted in 230,000 shops, such as Boots and Greggs and the firm is offering £10 credit to those who top up via the app.
Shared data plans are also being made available, allowing small businesses to run several devices from a single contract, removing the hassle of managing numerous contracts, as well as saving costs.
These plans will allow firms to run up to five devices from a single contract, so for example five users could have access to a shared allowance of unlimited texts and calls and 20GB of data for £160 per month.
EE such deals work out far cheaper than individual contracts for different devices, as well as making it simpler for firms to manage their contracts. The services will be available from 17 July.
Ovum principal analyst, Emeka Obiodu, said the new package of offerings from EE heaps yet more pressure on its rivals.
“The updates EE has announced for its LTE service offering in the UK are clearly aimed at giving it a competitive edge as other players launch LTE later this year,” he said.
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