The cost of using mobile devices while roaming in the EU will fall by 36 percent from Monday, with the EU's Roaming Regulation policy coming into effect. However, as the deadline to change the pricing plans arrived, many UK operators were slow to reflect the new pricing plans, despite having known about the changes for more than a year.
From 1 July, mobile network providers must reduce their roaming costs by more than a third. Data will see the biggest price drops, from 70 cents per MB used in 2012, to 45 cents in 2013, and only 20 cents by July next year.
Since 2007, when the EU began its price cap reduction policy, the appetite for data among European citizens has risen by 630 percent, according to the EU, while prices have dropped by 91 percent.
The European Commission's vice president Neelie Kroes said that the EU had to make itself relevant to its citizens, with these price reductions an important part of doing so: "The latest price cuts put more money in your pocket for summer, and are a critical step towards getting rid of these premiums once and for all. This is good for both consumers and companies, because it takes fear out of the market, and it grows the market," she explained.
As it stands, Orange and T-Mobile's pricing guides continue to reflect the old pricing policies. O2, Vodafone and Orange had also been displaying incorrect pricing information but following contact from V3, the provider has updated its listings.
The new price rules were fiercely opposed by mobile operators when they were first outlined in July 2012, with carriers arguing that the loss of profit associated with the ruling would lead to less investment in mobile infrastructure.
The new policy will also see travellers receiving notifications when they reach a pre-agreed spending limit while abroad.
In June this year, Kroes outlined her ideal of a "single market", where roaming charges are eliminated altogether, but for now this is still strongly opposed by operators.
[Update: At the time of first publishing, the majority of UK providers had been showing out-of-date pricing information, however since being contacted by V3, Vodafone, Orange and O2 corrected their listings]
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago