Businesses are continuing to embrace the benefits of HTML5 in order to avoid the hassle of creating mobile applications for numerous operating systems, with Bet365 the latest to champion use of the technology.
In May Transport for London (TfL) revealed that it is planning a website overhaul to HTML5, in order to ensure those using mobile devices can access its services as normal, without requiring an application.
Now, Bet365 has given some insights into its use of the technology to allow customers to access its site on any device with ease, while reducing the IT complexity and size of the code base required to run the service.
The firm’s head of systems development, Alan Reed, told V3 that the decision to move to HTML5 has been driven by the rapid increase in customers accessing the site across a raft of mobile devices over the past few years.
“We used to outsource our mobile apps until about 2010 and then we brought them in house and started making apps for devices, but around that time there was not the saturation of smartphones as people were still in contracts for older phones,” he said. “However, smartphones became the norm and tablets like the iPad meant people were accessing the site over WiFi as well as 3G, to the extent that 50 percent of our customers were coming from a mobile device.”
Reed said the use of HTML5 has enabled the firm to provide rich content on devices, such as video and audio, but without the need for using technology like Flash.
“We’ve tried to raise the base with our mobile site experience now. IT allows us to provide a richness of content and a universal product that isn’t tied to one environment like iOS or Android.”
One interesting issue Reed raised was the lack of IT professionals with the relevant skills for working with technologies like HTML5.
“They are underserved in the market. There are great guys out there, and we have a great team here, but there’s not enough of them,” he said.
Clearly with major firms like Bet365 embracing HTML5 and organisations like TfL also on this path, up-and-coming IT graduates would do well to turn their attention to this growing demand.
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