Tesco has reported that its online portal is one of the fastest-growing channels in its portfolio as its continues to enhance its web offerings to meet the demands from shoppers on the web.
The revelation was made as part of the firm's Q1 statement for 2013 as it explained that grocery orders from its website continue to make up a growing part of the firm's financial success.
Tesco said: “Online grocery remains the fastest growing channel in the market and our own sales growth continues to outperform. We have continued to strengthen our offer for customers and have driven further improvements in product availability, product quality and overall customer satisfaction."
The firm also announced it has now reached 169 click-and-collect grocery collection points, allowing customers to order goods to locations other than their home, to streamline the delivery of goods.
This rise helped give the firm a sales rise of 2.7 percent compared with the same period last year, excluding petrol sales. Petrol the growth dropped to 1.8 percent.
The online sale of mobile devices is an increasingly important part of Tesco’s offering to customers, as the firm’s group multichannel director, Robin Terrell, outlined in a recent blog post.
“Customers have a relationship with their mobile phones and tablets that is closer and more intimate than any other technology,” he said.
“It’s powerful technology too and through harnessing it we will be able to offer a truly personalised, location-aware experience that will genuinely add value for customers. It will be transformational for all of retail, not just online – it will change the whole shopping experience.”
This chimes with the views of other major retailers. On Tuesday V3 reported how Debenhams and Littlewoods are looking at boosting their web and mobile offerings as the demand from customers for online offerings continues to place pressure on retailers.
Google has also announced its intention to brings it Trusted Stores programme to the UK later this year after a succesful launch in the US.
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