Facebook has unveiled a platform that could help to protect both celebrities and fans alike from the dangers of fake pages.
The company said that it will begin verifying certain pages within its social networking service as authentic, providing assurance that the pages, connected to celebrity users, are authentic and not the work of imposters.
The feature, which begins rolling out this week, allows the company to verify a page and then display a blue check mark badge that shows that the page has been authenticated. The company said that it will soon look to expand the feature to pages. Facebook said that it is not accepting any submissions or requests for verifications.
The use of verified accounts has been a valuable tool in helping to crack down on fraud and social engineering scams. Twitter has long used the feature to verify the accounts of celebrities and professional athletes.
For celebrities, the verified accounts will allow for means of separating official pages from fan-created profiles and will help to authenticate any news or announcements released via Facebook. The company said that it will also be expanding the service to popular public figures and brands.
End users, meanwhile, can benefit from knowing the celebrity accounts they follow are authentic and will not contain possible security risks, such as spam or links to third-party sites that could attempt to serve malicious code.
Security has arisen as a primary concern for social networking services in recent weeks. Under heavy criticism following a string of account thefts, Twitter introduced multi-factor authentication.
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