Apple has announced that it will be bringing on the former head of the US Environmental Protection Agency (EPA) to head up its environmental initiatives.
Speaking at the AllThingsD conference in California, Apple chief executive Tim Cook announced that the company had come to an agreement to bring Jackson on board.
Jackson had, until earlier this year, served as head of the EPA. Appointed by President Obama, she had been charged with helping to guide environmental policies and help to protect national resources from contamination.
She left the post in February following a run of more than four years heading up the agency. The move to bring Jackson aboard won Apple praise from industry watchdog groups who like the strong message the hiring sends.
Greenpeace senior IT analyst Gary Cook said: “Apple has made a bold move in hiring Lisa Jackson, a proven advocate with a track record of combating toxic waste and the dirty energy that causes global warming, two of Apple’s biggest challenges as it continues to grow.
“Jackson can make Apple the top environmental leader in the tech sector by helping the company use its influence to push electric utilities and governments to provide the clean energy that both Apple and America need right now.”
Apple has at times had a contentious relationship with environmental groups who see the company as a powerful influencer of corporate policies. The company has been criticised for issues ranging from the use of toxic substances to shoddy recycling programmes, and the use of data centre facilities that are heavily reliant on coal.
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