Former Nokia MeeGo developers who left the company when it ditched the platform in favour of Windows Phone have unveiled their first device as part of a new company called Jolla, dubbed Sailfish.
The company was founded in 2012 and is formed of former Nokia employees that helped develop the N9 handset, one of a select few MeeGo-based smartphones to ever be released by the Finnish smartphone firm.
Now, in its latest development, the firm has shown off its Sailfish operating system. The OS offers the ability to host apps from other platforms, including the market leader Android, while displaying a tile display similar to that of Windows Phone.
“At the core of Jolla is Sailfish, a mobile-optimised OS that has the flexibility of a unique, open platform. This is the world’s best stage for your apps, including those for Android,” the company said on a webpage announcing the device.
“Simply and intuitively operate the device, entirely with gestures. All of the screen estate is yours, without the need to stretch for the corners or spin the device in your hands.”
The phone features fairly average specifications, with a 4.5in display, a dual-core processor, 16GB of internal storage, an 8MP camera and 4G LTE support.
It also has a novel feature called the Other Half, which lets users unclip the handset's backplate to change the ‘mood’ of the phone.
“Attach the Other Half and your Jolla becomes alive and unique. Magically, the software changes to match your selected colour and design. Your Ambience. Your Jolla."
The unveiling of the device comes at a busy time for the mobile operating system market with Firefox also showing off its own operating system while Samsung is pushing the Intel-backed Tizen operating system.
Analysts have been skeptical about the chances of these new fledgling operating systems making any headway against the dominant players iOS and Android, especially when industry giants like BlackBerry and Microsoft are struggling to increase their market share.
But they could pose a challenge in emerging markets, where for device prices are much lower and competition is higher.
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