ORLANDO: McLaren has touted SAP's HANA data analytics service as a key tool in bringing the team to F1 race success.
McLaren executive chairman Ron Dennis listed HANA as one of the century's most innovative creations during a keynote at Sapphire 2013 on Wednesday.
"Putting HANA in context you can talk about Archimedes, you can talk about Brunel – people who changed the world. I truly believe that if HANA was a person she'd also go down in history as someone who had changed the world. The service goes beyond comprehension. What HANA allows us to do is simplify more processes and data than you can possible imagine," he said.
The race tycoon said that without HANA's unprecedented data collection and analysis services the team would be drowned with data. "For example, every one of our cars is covered in hundreds of sensors and we harvest during a Grand Prix off each car roughly 6.5 billion pieces of data. That's a lot of data, it means that with our cars we take 30 billion bits of data, that's twice the world's population," he said.
"HANA is great as it provides a way to ask every bit of this data a question simultaneously. What HANA does is provide you with the answer lost in more than twice the planet's population's worth of data in the tenth of a second. So that really blows my mind, it's incomprehensible that anything can work so fast."
The chief praised SAP for its fast and intuitive cloud and app offerings, claiming they allowed managers to have a constant knowledge of the activities of the rest of the team, letting them know what will happen next in a race faster than ever before.
"There's no point having so much data in front of you, if you can't understand it. It's just an amazing tool for our engineers and our managers," said Dennis.
"Then you think about scale. What HANA does in a scale sense is to put data at six times the normal density level, so six times the amount of server power. This allows us to access that at phenomenal speed and of course it gives you the ability to analyse, simulate and most importantly, predict."
Looking to the future, Dennis indicated that the firm would be interested in investing in the new technologies. "Technology is what we're all about we research on a constant basis. We want to be state of the art and we want to embrace anything that can make us better," he said.
SAP has announced a host of improvements to its HANA platform. Most recently SAP announced that it will start to offer its HANA analytics database platform as an enterprise cloud service.
Despite the innovations, many competitors have claimed SAP's tenure as top enterprise software and cloud provider is coming to an end. Earlier this week Netsuite chief executive Zach Nelson lashed out at the German firm, calling its cloud strategy archaic. Oracle has also taken an interest in stealing some of HANA's clients, updating its Oracle Business Intelligence Applications (OBIA) system to offer similar services.
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