Salesforce has confirmed plans to open a new data centre in the UK to help meet growing demands from European businesses for its cloud services.
Chief operating officer George Hu said the data centre will lead to a marked increase in Europe's already booming cloud adoption rate, while speaking at a Salesforce customer event in London on Thursday morning.
"In no market have we seen more excitement about the cloud than Europe. With 38 percent growth, you can see all of you here have embraced the cloud," said Hu during a keynote speech attended by V3.
"That's why we're excited to announce the Salesforce European Data Centre. It'll be opening in early 2014 and it's a huge step for us."
The centre will launch in Slough and be run by NTT, the same company that manages Salesforce's Japanese data centre. Salesforce chairman Steve Garnett said the company chose the UK due to the government's on-going push for businesses to embrace cloud technology.
"Europe is on fire for us at the moment and our decision demonstrates our comittment and investment in Europe. The UK government is really coming alive for cloud."
Chief operating officer for government, Stephen Kelly, welcomed the centre's opening, and says it will be a welcome boon to the country's growing technology sector. "We welcome the decision by Salesforce.com to locate its European data centre in the UK. This significant development further endorses the UK as one of the world's greatest technology centres," said Kelly.
"The UK is in a strong position to support fast-growing international companies such as Salesforce.com in delivering innovative social, mobile and cloud services to customers here and globally."
As well as the data centre Salesforce also confirmed its Communities update will be made generally available in summer. Communities is a cloud service designed to help businesses create social communities for their customers using business data.
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