Google has acquired news summarisation start-up Wavii for more than $30m, according to reports, as the major industry players continue to fight it out for access to new technologies.
The reports first came from TechCrunch, citing a "legitimate source" close to the deal, and it has since been confirmed by the Wall Street Journal, which has cited its own sources. Neither Wavii or Google are commenting publicly on the deal.
Seattle-based Wavii uses natural language processing technology to distil online news into topics the users most care about, whether it be politics, celebrity gossip or gadgets. According to reports, Apple had been interesting in acquiring with Wavii to integrate it with its Siri division, thereby forcing Google's hand.
Google's purchase of the start-up follows a similar March deal by Yahoo, when it acquired news aggregator Summly for £30m. Yahoo has just launched an iPhone app for Summly, allowing users to view summaries of news they are interested in. Wavvii was founded by former Microsoft employee Adrian Aoun in 2009 and has raised around $2m in seed funding so far.
"We started Wavii because we knew there was a better way to consume the mountains of information being created on the web, and find what you actually care about," says the Wavii web site.
"We do it by teaching computers to read everything that is reported or shared on the internet, and automatically produce interesting social content about it."
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