Google has been burnishing its green credentials, claiming its expanding datacentre will partner with local electricity provider to bump up its use of power from renewable sources.
The search giant has just published a white paper outlining its thoughts on how firms can work with the energy providers to use more green power.
As an example of how tis might work, Google is expanding its deal with local provider Duke Energy to develop and sell power from renewable sources for its datacentre facilities.
"Offering companies like Google a renewable energy option has many advantages." said Google global director of global infrastructure Gary Demasi.
"Because the service is made available to a wide range of customers, companies that don’t have the ability or resources to pursue alternative approaches can participate."
Duke has pledged to establish a renewable power tariff for large firms, and will submit its proposals to its local state commission within the next 90 days.
The use of renewable energy has become a hot topic for technology firms who have opted to build their cloud computing centres and other large-scale facilities in remote areas. Greenpeace has singled out a number of firms who opted to build their datacentres in areas heavily reliant on coal power sources.
In response, a number of companies have kicked off efforts to make their datacentre facilities reliant on renewable energy fields.
Google has long been associated with the energy brokering field. The company in 2010 announced that it would begin buying and selling energy shares.
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