O2 has unveiled a new service aimed at businesses to help them better interact with customers on digital channels such as Twitter, Facebook, and on mobile devices.
The service, called Joined Up Customer, is designed to help businesses manage the raft of digital channels that now exist to interact with customers and gather more insights on customers using their services.
One of the key areas the firm was also touting was the ability for Wi-Fi networks to help customer-facing businesses gain better insights on their customers.
“We have a number of assets for helping customers offer Wi-Fi to customers, whether that’s in places like coffee shops or leisure centres, to help them increase dwell time or retain customer loyalty,” Oliver Potter, head of O2 enterprise marketing told V3.
"Not only this but we can provide anonymised data on the types of people using their services so they can better understand their average customers. People still rely on old methods like surveys for this kind of thing but Wi-Fi usage is actually very insightful."
Potter said O2 is also offering services such as bespoke application development and consulting services on social media engagement as the use of mobile services by customer is set to grow, especially as 4G networks come online.
“Customers are more informed than ever before and with 4G on the way they’ll have even more ability to access social media and gather product details and so forth so we want to help customers understand that information and act upon it,” he said.
“It’s all about trying to make it better for businesses on the high-street, which is especially important at the moment.”
O2 said it had brought the Joined Up Customer components together in response to demands from customers that they wanted to be able to bring together numerous O2 offerings in one set of products.
Potter confirmed the firm was already in discussion with some customer about the services, but declined to name any specific businesses at present.
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