The emergence of new mobile cyber threats has made handset manufacturers and network carriers finally take security seriously, promising to shield businesses from the dark side of the device proliferation, according to AVG.
AVG chief operating officer, John Giamatteo (pictured left) told V3 the increased number interconnected smart devices has opened up businesses up to a Pandora's box of security issues.
"There are evolving problems in our connected world," said Giamatteo.
"These can impede performance and lead to questions about how we can make products run faster while being protected."
The comments refer to the raft of attacks and data loss issues facing business tablet and smartphone users as there's a marked spike in the cyber attacks targeting mobile platforms.
Giamatteo said that while the security concerns are serious, the devices also pose serious privacy issues that must be addressed.
"There are so many ecosystems - you could be using iOS, Android, you could be on Windows Phone or BlackBerry, working on a PC a tablet or even a smartphone. We started as a PC-focused company but it's so far beyond that now," he said.
"Clearly Android is the biggest threat thanks to its nature as an open platform. Criminals looking to monetise go there first as its not as locked down. At the same time privacy and safe web browsing offer other real challenges. The problems stretch beyond one ecosystem."
The AVG chief said that while the issues are serious they have made most technology firms rethink the importance of security, offering vendors fresh expansion opportunities.
"Samsung is great at making really compelling devices but are they subject experts in security? We're finding increasingly as we're talking to carriers and device partners they're thinking along the lines of 'this is my core competency, this is your core competency let's partner together'," said Giamatteo.
Giamatteo said that while AVG and security vendors can help solve these problems, wider reforms are needed to help combat the increased cyber threat facing businesses.
"I think the whole industry has a role to play from the big players like Google to the government to smaller players," he said.
"The big thing is educating people that security challenges are no longer just on the laptop, they are on all the devices that's the way of the industry and that's where we're leading our efforts."
The AVG chief's comments run in line with those of the UK government, which has listed increasing private and public sector collaboration as a key part of its Cyber Strategy
The strategy was announced in 2011 and has seen the government pledge to invest £650m to help businesses combat the increased cyber threat they face.
For advice on some basic steps you can take to protect yourself when using an Android device, watch the video below.
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