Twitter has expanded its trend service to another 160 locations, adding countries such as Greece, Norway and Poland to further help show what’s proving of interest in different locations.
Major cities such as London and New York, and countries such as the UK, the US and Japan have already had the trend service, which hightlights hot issues locally.
Other new areas added include, Kenya, Portugal, and the Ukraine as well as 130 new cities. Twitter did not provide a breakdown on where these new locations are.
This makes it easier for firms to know how they could tailor their marketing and social media strategies to a given areas, to gain traction around buzz terms and topics in a given area.
Twitter software engineer Royce Cheng-Yue said the new update would further improve these capabilities and added that the firm has more locations planned for the future.
“By checking out Trends, you can easily find breaking news and current hot topics that are most relevant to you. To find these new locations, click “Change” in the Trends sidebar on twitter.com, and select the city or country you’re most interested in," he said in a blog post.
“To make Trends more convenient and relevant for people around the world, we’re constantly working to bring Trends to more locations – be on the lookout for even more in the future.”
The updates are the latest in a string of improvements made by Twitter in the last few weeks, following on from improvements to its Android app and an update to its Cards service for businesses.
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