Cardiff will officially launch its equivalent to the London Tech City initiative on Thursday, to encourage more start-ups, entrepreneurs and investors to settle in the Welsh capital.
Cardiff Start is the bold plan of a group of entrepreneurs, who came up with the idea last August over a pint.
The project has since received financial backing and support from KPMG, Cardiff Council, Cardiff University and the Higher Education funding Council.
"Cardiff doesn't have its own local Chamber of Commerce to lobby for its tech and digital sector, but our council has really got behind us," Stephen Milburn, one of the Cardiff Start co-founders and a member of the four-man management team, told V3.
"Altogether, all the Cardiff Start businesses are worth £105m. We have 327 members and around 210 are the owners or founders of small businesses.
"The rest are SMB employees, members of councils, students or those hoping to set-up their own businesses."
A number of workshops will be held on the launch day of Cardiff Start, which technology and digital start-ups will be invited to attend.
Additionally talks will be given by serial technology entrepreneur Rob Fitzpatrick and angel investor David Hulston.
"A number of private investors who made money in the old manufacturing and production industries in South Wales are now starting to invest amounts of between £10,000 and £80,000 in new digital businesses in Cardiff," said Milburn.
Furthermore, Milburn said the Cardiff Start initiative has already been copied in Swansea by a group of entrepreneurs launching Swansea Start.
Milburn said he was hoping to benefit directly from the Cardiff Start initiative in his position as the founder of Tradebox Media, an application developer firm.
"My vested interest is to benefit directly from the start-up community that comes from Cardiff Start. We can build iOS apps but we don't have Android developers. If you have a network of SMBs, they can pull together and help each other grow," said Milburn.
"Cardiff Start isn't just here to say start-up in Cardiff. It's more about recognising all the businesses here that are already doing great things but trying to bring them under one roof."
Tradebox Media, launched in October 2010 is one example of a Cardiff success story, as is Subhub, which offers a managed and hosted service that allows anyone to create a content website.
Milburn said he believed one of the main reasons for Tech City's success has been due to the co-working areas available to start-ups in East London, which encourage start-ups to share knowledge.
"Just 18 months ago, engineering graduates from Cardiff University would head to Old Street because of the investment, mentorship and office space available there. Already we are starting to change this," Milburn added.
"Our Facebook page is being used by businesses to advertise for jobs like application developers. Students are starting to stay here and start-up their business."
Milburn said Cardiff Start was hoping to form links with the Tech City initiative in the future.
"We're just as keen, if not more, to make links with the start-up scenes in Birmingham and Manchester. We want to recognise the skills outside of the M25," he said.
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