Salesforce.com has released a set of developer tools which the company claimed will allow firms to build and support better mobile applications.
The company said that its Mobile SDK package would allow vendors to make better use of their customer data stored within the Salesforce.com CRM service. The kit will include a framework and developer tools for crafting mobile applications.
The company is also looking to kick off a week-long global event which will begin on 22 April and will include events in 32 cities around the world.
Salesforce hopes that the release will allow companies to overhaul their customer-facing platforms and provide better services and applications to customers.
Adam Seligman, vice president of developer relations for Salesforce, said that as users become more familiar with mobile applications and interfaces, pressure is building on companies to improve their apps.
"Customer data makes all that happen," he told V3.
"What we are trying to do here is make it easy to get the customer data into the application."
Once the data is integrated with the application, Salesforce.com hopes that it will allow developers to completely change the way they design applications. By easing access to customer data, applications can become more interactive and be better-equipped to support customers.
"It opens up a whole new world of applications," Seligman said.
"There is this great set of meaningful, important customer data in Salesforce and that data is going to make that whole generation of apps better."
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