Facing a widening sales gap with the iOS App Store, Google has redesigned its Play Store service.
The Play Store reworking puts a focus on offering easier means of making purchases. Google's redesign comes following a study which found Apple's App Store brought in more quarterly revenue than Google's mobile software marketplace.
The redesign aims to simplify the Play Store's UI. According to Google, the larger look of media pictures allows users a quicker way to access their favourite content.
Along with the cleaner interface, the updated Play Store will also offer a streamlined checkout process. Following the update apps can now be purchased through a pop-up menu instead of an additional purchase page.
"The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try," said group product manager for Google Play Michael Siliski in a blog post.
"As you move down the page, new recommendations continue to appear so there is always more to see and explore. We've also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content."
Google will begin rolling out the updated Play Store starting immediately. The firm expects users across the globe to receive the update within the coming weeks. Android phones and tablets running Android 2.2 and up are eligible for the upgrade.
News of the update comes after a recent study which found that Apple's App Store is more profitable than Google's Play Store. The figure comes in spite of the Play Store offering a higher rate of downloads.
According to the Canalys study, Google's Play Store accounted for about 51 percent of total app downloads among the four major app stores in Q1 2013. But Apple's App Store accounted for 74 percent of total app revenues for the same quarter.
Canalys ranks Google's Play Store, BlackBerry World, Apple's App Store, and the Windows Phone Store as the four major mobile software markets.
The firm reports that both BlackBerry and Windows have yet to make a dent in the mobile app sector.
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