EE has pledged to double the speeds of its 4G network in 10 UK cities by the end of 2013, while continuing its wider roll out to new towns and cities in the country.
Chief executive Olaf Swantee said the network's average speed would rise to an average of 20Mbit/s, giving its customers a vastly superior service to its rivals, during an event attended by V3 on Tuesday.
“We now control 36 percent of airwaves in the UK. We have so much spectrum we could carry every mobile customer in the UK and offer solid call and texting services. We have more spectrum assets compared to our competitors,” he said.
“We are setting a revolution of 4G our competitors cannot match. Our competitors don’t have the spectrum to match us. They don’t have it now and they won’t in the future.”
The cities to receive the speed boost by the summer are Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
Swantee also said the company will continue to roll out its current 4G, promising it will reach a 80 cities and towns by June and cover 98 percent of the country by 2014.
The EE chief executive said the network is seeing marked growth in usage, confirming the company is on track to boast one million customers by Christmas this year.
“When we reach over one million users by Christmas we’ll have eight percent of our customers on 4G after 14 months," said Swantee.
Swantee said interest from business customers is a key contributor to the company’s marked growth, confirming EE already boasts over 1,000 corporate customers.
“What we were surprised at is the uptake 4G in business, especially in SMBs,” said Swantee.
“This is probably to do increasingly workforces are becoming mobile, it’s all about productivity on the road.”
“The UK is commuting more than other country. People commute for 77 minutes every day, so the mobile internet is essential in improving productivity.”
Ovum analyst Matthew Howett said the announcements from EE were notable, and helped further cement its position as the UK's 4G leader.
“Not content with merely being the UK’s first 4G network, EE is also defining itself as one of the boldest. By doubling the amount of spectrum it is using for 4G, it will effectively double the speed and capacity of the network," he said.
"Given EE’s large and contiguous holding of spectrum at 1800MHz, this puts them in a very strong position and makes it more difficult for their peers to play catch-up once they launch networks in the coming weeks and months."
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