News aggregator specialist Digg is building an RSS platform to replace Google's doomed Reader application.
Digg said that it would be developing its own RSS application for release later this year. The so-called "Digg Reader" would aim to replace Google's RSS platform which helps users to manage news feeds.
"We've heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google Reader, we’re convinced that it’s a product worth saving. So we’re going to give it our best shot," wrote Andrew McLoughlan, head of growth initiatives for Digg parent company Betaworks.
"We've been planning to build a reader in the second half of 2013, one that, like Digg, makes the internet a more approachable and digestible place."
Google announced earlier this week that it would be pulling the plug on Reader as part of its next "cleaning" product cull. The company said that the platform, which launched in 2005, has seen usage decline and as such is destined for the scrap heap with users having until 1 July to export their data.
Digg said that it will look to reproduce the Google Reader platform in many ways, while also adding features to help modernise the web-based RSS platform.
"We hope to identify and rebuild the best of Google Reader's features (including its API), but also advance them to fit the internet of 2013, where networks and communities like Facebook, Twitter, Tumblr, Reddit and Hacker News offer powerful but often overwhelming signals as to what’s interesting," McLaughlin wrote.
"Don't get us wrong: we don't expect this to be a trivial undertaking. But we're confident we can cook up a worthy successor."
Digg is no stranger to reinvention itself. Once considered among the most popular and valuable sites on the web, the news aggregator saw its value wane in recent years and in 2012 the brand was sold off to Betaworks for $500,000. The company claims that since taking over, it has doubled Digg's user base.
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