BlackBerry has claimed it received its largest ever order, after an unnamed partner bought one million of its handsets.
BlackBerry is touting the order as evidence that its latest operating system, BlackBerry 10, can arrest the decline of the storied smartphone maker.
“An order for one million devices is a tremendous vote of confidence in BlackBerry 10,” said Rick Costanzo, executive vice president of global sales, BlackBerry wrote on a company blog.
The BlackBerry Z10, Q10 and the much-delayed BlackBerry 10 OS were unveiled earlier this year, but the Z10 will only start being available in the US later this month.
The timing makes it highly likely that the order was placed by one of the mobile operators in the US, although BlackBerry has yet to divulge the identity of the buyer.
It also doesn't mean that the devices will end up in the hands of end users.
“Consumers are ready for a new user experience, and BlackBerry 10 delivers. With strong partner support, coupled with this truly re-invented new platform, we have a powerful recipe for success,” claimed Costanzo.
BlackBerry had earlier claimed that some shops in the UK had run out of stock days after the Z10 went on sale – although some critics argued that this was down to low stock levels rather than rampant demand.
And while an order for one million handsets might represent the largest order BlackBerry has ever received, it underlines the difficulty the smartphone maker faces.
By way of contrast, Apple sold two million of its iPhone 5 handsets in the first few days of opening for pre-orders.
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