The release of the HTC One smartphone has been pushed back to the end of March for unspecified reasons.
The One was originally set for release on 15 March, however an HTC spokesman told V3 that many early buyers won't receive their handset until much later.
"We will start fulfilling pre-orders by [the] end March in certain markets and will roll out to more markets as we approach April," they said.
The news will push the One's release into the same speculated launch window as Samsung's forthcoming Galaxy S4.
The S4 is set to be unveiled on Thursday at Samsung's New York Unpacked event.
While details around the S4 remain vague, Samsung's top-end Galaxy handsets have generally outsold HTC devices over the past couple of years.
The One is HTC's latest flagship handset and looks to reinvigorate interest in its smartphones.
The device features several camera and software innovation designed to differentiate it from other handsets.
These include new Ultrapixel camera tech designed to improve the amount of light its camera can capture and BlinkFeed, new collating service.
To learn more about the HTC One check out our full review. Also make sure to check back with V3 on Thursday for live coverage of the Samsung Unpacked, Galaxy S4 event.
Wikileaks Vault 7 suspect Joshua Schulte fingered by FBI after re-using smartphone passwords on his PCs
Joshua Schulte indicted on 13 counts relating to Vault 7 leaks and trading in images of child abuse
Alexa for Hospitality will link with existing systems so guests can order room service and control the air con
Massive volcanic eruptions could have warmed Mars' surface sufficiently for oceans to form
Examination of fruit flies' brains generated more than one billion data points for scientists to analyse