In yet another sign of the shifting PC market, analysts have found that the market for DRAM memory chips is declining.
Research firm IHS is reporting that the growth of mobile platforms and a new approach to computing is re-writing the conventional notions of system design and forcing vendors away from the old approach to upgrades.
The researchers found that on average vendors are adding just 17.4 percent more DRAM memory capacity into their new models. By contrast. 2012 saw average memory increase by 21.4 per cent in 2012.
According to analysts, the drop in memory headroom is due in part to a shift in customer demands and software requirements. Where as in previous years customers needed more hardware to keep up with next-generation software titles, users have moved away from applications which push the hardware envelope.
As a result, users are upgrading their machines less often and are demanding less of an increase in hardware capabilities.
"These improvements — largely driven by rising performance demands of new operating system software — have justified the replacement cycle for PCs, compelling consumers and businesses to buy new machines to keep pace. However, on the DRAM front, the velocity of the increase has slackened," explained IHS memory analyst Clifford Leimbach.
"This slowdown reflects the maturity of the PC platform as well as a change in the nature of notebook computers as OEMs adjust to the rise of alternative systems — namely smartphones and media tablets."
Analysts have long warned of the changing landscape in the PC world. As sales of tablets continue to rise, market watchers have seen annual PC shipments decline for the first time in more than a decade, leaving some traditional PC powerhouses on shaky ground.
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