Facebook has unveiled an updated look for its news feed, which will be rolled out to users over the course of the next few weeks.
During a press conference for the announcement, the company claimed its revamped news feed would be the equivalent of a personalised newspaper. To meets its goal, the social network has added newsfeed categories and a redesigned look which streamlines the service.
"What we are trying to do is give each person in the world the most personalised newspaper we can," said Facebook chief executive Mark Zuckerberg.
Facebook has added four additional newsfeed categories to its platform. The All Friends category will show only updates from a user's friends. Photos will only feature content that is picture based.
The music category will offer users a look at updates for the bands and musicians they've liked on Facebook. While the Following feed showcases the news from the Pages and people a user follows.
"Fundamentally we are a container for the content other people create," said Facebook vice president of product Chris Cox.
A key to the redesign was to adapt the news feed to the changing use cases of the platform. According to Zuckerberg, 90 percent of the material in the news feed is photo or visual content.
With that information, the team at Facebook set out to create a streamlined design which would showcase visual information more efficiently.
"When we were getting started news feed primarily about text but now that we have these phones with cameras news feed has become more about visual information," continued Zuckerberg.
Another trend for Facebook is the use of the social media platform on mobile devices. Last month the firm reported that the number of mobile users using the platform grew 57 percent.
Based on the growing number of mobile users Facebook decided to create the same news feed layout for all possible devices. The firm says the revamped design will offer the same user interface for both mobile and web platforms.
Facebook will be rolling out the new design slowly over the coming weeks. Those interested in using the new design early can go to Facebook's news feed page to be put on an early roll out waiting list.
The announcement marks Facebook's second major press conference this year. In January, the firm also unveiled its Graph Search feature.
Privilege escalation bug already being exploited in the wild
NASA's Voyager 2 probe set to reveal secrets of space beyond the heliosphere as it goes interstellar
The probe is now more than 18 billion kilometres from Earth, with equipment enabling it to reveal some of the secrets of interstellar space
Four glaciers located west of massive Totten glacier have lost almost three metres of ice in height since 2008
Ceres, located in the asteroid belt, has a carbonaceous-rich upper crust, SwRI study claims