Microsoft has dismissed the enterprise credentials of Apple and Android devices, claiming its Windows 8 and Windows Phone 8 are far better suited for business use as the bring your own device trend grows
Speaking to V3, the firm's general manager of platform strategy, Tim O'Brien, said the enterprise management and security capabilities of Windows 8 and Windows Phone 8 gives IT departments far greater control on the platforms, which remains key for many firms.
"If users are bringing Windows-based devices it puts IT in a much better position to provide enterprise class support and security," he said.
"There's certainly a great deal of interest on the enterprise side [...] as Windows 8 and Windows Phone 8 become popular with consumers to the extent consumers will come to work with those devices. This is where iOS and Android are certainly not up to par," he said.
In particular, O'Brien said many of the devices staff want to use cannot meet the needs of enterprises when it comes to security, privacy and compliance.
He went on to tout Windows 8 tools such as UEFI Secure Boot, Windows 2 Go and Application Isolation as the sort of enterprise-grade requirements it offers to meet the needs of business customers.
"Our understanding of enterprise and feature capabilities is well understood as we've been selling both client and server side technologies to the enterprise for 20 years, so it's a space we know well," he said.
"We've learnt the lessons the hard way but there are no shortcuts when it comes to understanding business needs so that's a strength for us. Bringing this to the form factors that people are using, like tablets, bodes well for the enterprise."
O'Brien was speaking to V3 to mark 90 days of Windows 8 availability. To date, the firm claims to have sold 60 million licences and 100 million apps have been downloaded from the Windows Store.
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