You can always tell when a company is giving it the hard sell and it is often a bit of a turn off, with flashy ad campaigns falling over themselves to tell you how great something is, but often just making you scoff and pour scorn on their efforts.
Must it always be this way? Well, no actually, as many companies use oh-so-subtle product placements in TV shows and movies to try and hawk their wares, without us realising, so we finish our show or film with the sudden urge to buy a new laptop of phone.
We've rounded up a few of the best (well, worst) examples in the top 10, and V3 is sure there's plenty more you've seen that made you cringe, so let us know in the box below.
10. Microsoft's Bing searches for new users
Microsoft knows it has a fight on its hands to make its Bing service a true rival to Google so, alongside extensive advertising campaigns, it's also gone undercover to get its Bing search tool used in numerous shows.
One is Source Code, where our eight-minute alternative universe time-travelling hero borrows a women's phone to try and find information on his predicament and immediately flicks it open to find the Bing browser is her home page. This is just one of the many unbelievable plot twists in the film.
Another good example is Reel Steel, a ridiculous robot-building-and-fighting movie in which Bing appears numerous times.
Our favourite, though, is Hawaii Five-0 in which a character, incredulous about something another character is claiming, is instructed to "Bing it!" in the same way everyone else in the real world would say, "Google it". Check it out below.
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