Amazon has reduced the price of its 8.9in Kindle Fire by 10 percent.
The deal is part of Amazon's push to move Kindles in run up to Valentines Day. User's can purchase the discounted 8.9in Kindle Fire with Wi-Fi or 4G connections for a limited time.
Amazon's price cut comes following a record year for the e-commerce firm.
Users who are interested in saving the additional $30 to $50 on the 8.9in slate are asked to write the coupon code "FIRELOVE" at check out. Amazon says the deal will run until 8 February.
Released last November, the Kindle Fire HD usually retails for $299 for the Wi-Fi model, while the 4G-capable model sells for $499 . With the price cut the Wi-Fi model will cost $269 dollars and the 4G model will drop to $449.
Amazon's push to move Kindle Fire stock comes following a record sales year for the company.
In 2012 Amazon posted $61.09bn in sales. The sales figures represented a 28 percent increase year-over-year. During Amazon's fourth quarter call with investors the company said the Kindle Fire was a big reason for the sales growth.
Despite Amazon's strong sales figures, the company still reported a $39m loss for the year.
Amazon also began the New Year with an unexplained outage on the sites US homepage. The sites gateway page was down for about an hour late last month. According to the Seattle Times, Amazon lost as much as $100,000 for each minute the site was down for.
British Airways blames 'global systems outage' for IT meltdown
Mark Zuckerberg mercilessly trolled by Harvard student newspaper after return to university he dropped out of 12 years ago
'Unauthorised user' blamed by Harvard for insulting Mark Zoinkerberg
Android under attack from 'Judy', Google Play Store malware that has infected up to 36.5 million users
Yet more Android malware discovered on the Google Play Store
Airport believes new system will be more reliable than GPS or Google Maps