Research in Motion (RIM) is no more. The firm has ditched its convoluted name in favour of the more recognisable BlackBerry brand.
With this has come its much-touted BlackBerry 10 system, which it is hoping will help it claw its way back up the smartphone league table.
Between 2006 and 2008 BlackBerry devices dominated the mobile world, especially in the enterprise space where users loved their security and keypads, ideal for bashing out rapid fire messages. The term CrackBerry was even coined to underline the addiction some had with their devices.
Now, though, after Apple and Android's ascent, BlackBerry is pale shadow of its former self, with BB10 seen by many as its last chance at major success. The operating system has, so far, impressed, and the new devices look swish.
As such, we've rounded up 10 of our favourite features that could help the firm regain a strong foothold in the market.
10. Story Maker video editing
Thanks to the influx of custom camera apps like Apple's iMovie app, users expect their smartphone to be able to more than just shoot video. Now people want to be able to edit, tweak and even add effects to their videos.
Thankfully this fact hasn't been lost on BlackBerry, which has loaded its BB10 operating system with its custom built Story Maker video editing software.
The Story Make app is a crafty bit of software that lets you combine pictures and videos, along with a music track to create your own short movies.
Once done the app also boasts social features letting users immediately share their movie on YouTube.
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