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CES: Samsung touts enterprise credentials with Windows 8 laptops and security schemes

Company reaffirms intention to conquer BYOD market

Samsung Keynote at CES 2013
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LAS VEGAS: Samsung used its keynote conference at CES to tout its new Series 7 Chronos and Series 7 Ultra Notebook laptops, designed for firms embarking on bring-your-own-device (BYOD) strategies.

Samsung took to the stage with two new devices, both of which were first officially announced last week.

The first, the Chronos, offers a 15.6in Full HD, 10-point touchscreen, which Samsung claimed will meet users' work and entertainment demands. The laptop is 21mm thick, and boasts a backlit keyboard and 11-hour battery life.

Outside of this the Chronos' technical specifications remain vague, though Samsung confirmed it will offer "quad-core performance" and feature new RAMaccelerator software.

RAMaccelerator reportedly increases the devices browsing and "app running" speed by as much as 150 percent, though the details of how it does this remain unknown.

The second new laptop, the Samsung Series 7 Ultra will feature a smaller 13.3in Full HD display with a 10-point touch screen and full aluminium frame.

Samsung claimed the laptop will provide eight hours of battery life and run using an i5 or i7 CPU. Both devices will run on Windows 8, as Samsung reaffirmed its commitment to Microsoft as a key partner.

The Galaxy S3 maker cited the two devices as the next step in its on-going plans to expand into the business market by targeting the BYOD movement.

Samsung US president Tim Baxter claimed that the changing nature of users computer habits, combined with the company's strong reputation in the consumer space made it ideally placed to capture the market.

"Traditional concepts of mobile computing being redefined its about smartphones tablets and even hybrids of these devices," said Baxter.

"BYOD is at a tipping point. Mobile devices are becoming the central point of workers' lives. We think this is a big opportunity for us as one of the most trusted consumer brands in the world."

Samsung UK vice president of IT, Graham Long had previously claimed the arrival of Windows 8 and Windows Phone 8 would giver the company a unique opportunity to offer businesses a complete portfolio of products.

As well as the new laptops, Samsung also touted its Samsung for Enterprise (Safe) programme which it first unveiled in November, having launched a dedicated version for its popular Galaxy S3 device in June.

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