Amazon has unveiled a new 'friends and family gifts' platform that will allow users to set automatic reminders for special occasions, ensuring they never missed a loved one's birthday again.
Among the new features offered by the service will be the ability to save the birthdays of friends and family members. Just before the big day, users will receive email reminders of upcoming dates and get suggestions for gift ideas.
Additionally, the service will offer a "lists" feature which will allow users to assemble lists for future gifts. These can be shared with friends and family via plug-ins for Facebook, Pinterest and Twitter, ensuing they always know what to buy.
"Friends & Family Gifting on Amazon makes gift-giving fun and easy," said Amazon senior manager for wish list and gifting Andy Rosenbaum..
"You will never forget a birthday and will have great gift ideas ready for this holiday season and special occasions year-round."
The launch comes near the end of what has been a record-setting holiday shopping season for Amazon and other online retailers. Earlier this month the company recorded its best ever single day sales mark.
Some analysts have estimated that by the end of December customers will have raised total spending by some 30 percent over the 2011 season.
Moon's dark side is mountainous, rugged and never visible from the Earth
The groundwater basins in some areas of Tehran have been damaged irreversibly
This is the first time that any spacecraft on Mars has recorded air vibrations on the planet
Arctic sea ice is thickening at a faster rate during winter, thus slowing down long-term decline: NASA
But, the seasonal ice growth could only delay the demise of the Arctic ice cap for a few more decades