BlackBerry maker Research in Motion (RIM) is starting an initiative to help enterprise customers move to its upcoming BlackBerry 10 platform with migration services and a trade-in scheme for existing BlackBerry Enterprise Server (BES) instances.
The BlackBerry 10 Ready programme is designed to address the needs of RIM's enterprise customers as they prepare for the launch of the BlackBerry 10 devices and BlackBerry Enterprise Service 10, its next-generation management platform to replace BES.
"The BlackBerry 10 Ready programme gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10," said RIM's senior director for enterprise, Bryan Lee.
RIM's initiative is a four-pronged approach comprising: a BlackBerry 10 Ready Offer; BlackBerry 10 Webcast series; BlackBerry Enterprise Server licence trade-up; and BlackBerry 10 Readiness Services.
The BlackBerry Enterprise Server licence trade-up will allow customers that purchase BlackBerry 10 devices to exchange their existing BES licences for the BlackBerry Enterprise Service 10 on a one-for-one basis until the end of 2013, RIM said.
Meanwhile, the BlackBerry 10 Readiness Services are intended to provide organisations with a smooth migration path to BlackBerry 10, and will be available from January 2013.
These will include change management and planning migration tools, inlcuding help for customers moving from a rival mobile device management (MDM) platform and assistance with BlackBerry 10 application development.
The basic Change Management and Planning (CMP) service is included with a Premium Support contract, according to RIM, and available at other levels as an optional service.
Preferential pricing will also be available for BlackBerry Technical Support Services subscribers.
Customers will also be able to get free BlackBerry 10 devices through the BlackBerry 10 Ready Offer, although this is restricted to just a single handset per organisation and currently only available to customers in the US and Canada.
The value of this offer is further diminished by the fact that qualifying customers will be required to deploy the BlackBerry Mobile Fusion platform, which is set to be replaced by BlackBerry Enterprise Service 10, and successfully complete an online learning course.
To inform customers about the upcoming changes, RIM said it is beginning weekly instalments of a BlackBerry 10 Webcast series to share information and answer questions about BlackBerry 10 ahead of the launch.
Private equity firm Permira only acquired Magento from eBay for $200m three years ago
Before robots can take over from humans, we need more humans
It's not easy not being evil
The ghost is still in the machine