Apple's iPad Mini device has gone on sale across the UK as the firm continues to expand its range of devices.
The 7.9in device was unveiled at an event in San Jose last week and marks a notable change in strategy for Apple, which had previously shunned the small tablet format. Last week also saw the company unveil a fourth-generation iPad.
The iPad Mini is widely thought to be Apple's answer to increased competition from Google and Amazon with their Nexus and Kindle Fire tablets respectively, which are available at prices under £200.
The iPad Mini is more expensive, however, with prices starting at £269 for a model with 16GB of storage and no 3G access.
Despite this, keen buyers were up early this morning to snap up the device, with the Apple store in the Stratford shopping centre in east London selling out before 11am.
Meanwhile, Apple's share price slumped by almost $100 in recent weeks after the firm's last financial report failed to hit the dizzying heights of past months.
The firm blamed this on buyers holding off on purchases until the new iPad was unveiled.
Apple also shook up its senior management team this week, with head of iOS Scott Forstall shown the door at the same time as head of retail John Browett.
V3 will have a hands-on review with the iPad Mini later on Friday.
Latest Tesla news: Tesla stock price tanks amid reports of 'widening probe' by SEC and claims the base Model 3 loses money
SEC 'probe' takes its toll on Tesla as new research suggests that Tesla loses $6,000 on every $35,000 Model 3
10nm Cannon Lake Core i3-8121U CPUs make a rare outing with Intel's NUC mini PC
'Notorious' Australian child hacker thought he had executed 'flawless' hack
The former employee says that Tesla fired him for bringing the accusations to management internally