Vodafone has moved to undermine the launch of EE's 4G network next Tuesday, 30 October, by claiming its future 4G networks that will be live in 2013 will offer a better user experience.
The crux of Vodafone's argument centres on the fact it intends to use 800MHz for its services which should offer far better in-building coverage than EE's service on its existing 1800MHz service.
"Indoor coverage matters. That's why we've made a commitment to provide 98 percent indoor coverage," it said on a webpage.
"The reason we can do this is because we intend to use 800MHz frequency. Without getting too technical, this means your signal travels further into your home than any 4G signal that's available now, all things being equal."
The 800MHz band was previously used for analogue TV signals for the past 70 years, and was finally cleared for future 4G use this week by Arqiva working for Ofcom.
Its prior use as TV coverage underlines its potential for penetrating buildings to deliver services.
Vodafone also used its recent purchase of Cable and Wireless Worldwide to tout its increased fibre footprint as well.
"We own 20,500 km of fibre nationwide - more than any other mobile network. It's easy to forget that a mobile network relies on a fibre network to move data between the phone masts," it said.
"We're the only mobile network to own a nationwide fibre backbone. This means we can control our own quality of service in a way that other mobile networks just can't match."
The timing of Vodafone's statements comes as EE prepares to switch on its 4G network on 30 October, around six months ahead of its rivals after Ofcom gave it the right to run 4G services on its existing spectrum.
Pricing for these services was announced on Tuesday starting from £30m for SMBs and from £36 for consumers with 500MB of data use, rising as high as £56 per month for 8GB of data use.
This was met with annoyance by many who accused the firm of taking advantage of their position as the first to market to raise the prices higher than is necessary.
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