Infor has updated its Epiphany CRM Suite with new social capabilities that allow marketers to gain customer insight from Facebook.
The social capabilities are part of two new modules, Social Commerce Advisor and Insight for Social Commerce, which Infor is offering due to a partnership with social commerce firm 8thBridge.
Infor said the new Facebook data will allow marketers to launch more targeted campaigns and analyse preference behaviour.
"Many companies recognise the need to interact with consumers on social channels, but struggle with how to integrate these channels into an overarching CRM strategy that will generate a definable return and benefit to the enterprise," said George Wright, senior vice president and general manager of CRM, Infor.
"Through our partnership with 8thBridge, we can now offer our customers a comprehensive solution that will deliver real-time data for retargeting and sales, allowing them to leverage more digital channels for personalisation, and providing instant recommendations that will help drive higher cross-sell and upsell acceptance rates."
Infor is slowly increasing its footprint in the enterprise collaboration market, having launched the Social Space module as part of its Infor10 Workspace in July earlier this year.
Infor has also announced a mobile addition of its enterprise asset management (EAM) solution. Infor EAM Mobile has been designed for the iPad and can be either implemented out of the box or configured to meet a user's requirements.
"Infor recognises the need for increased speed and visibility into all parts of an organisation in order to eliminate hidden costs and run more efficiently," said EAM director Kevin Price at Infor.
"Our EAM Mobile application takes critical tools directly to the workforce and strengthens the communications link between the field and the office on all aspects of asset management, supporting more confident decision-making and productivity."
Infor EAM Mobile will allow mobile users to access work order history and asset information to facilitate diagnosis and repair of goods, issue and return parts and book labour hours.
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