Apple has unveiled a 7.9in iPad Mini device at an event in San Jose, as was widely expected.
The 7.9in device will be available to pre-order from 26 October and be on sale in the UK from 2 November with prices starting from £269.
The iPad Mini was unveiled by head of marketing Phil Schiller, who revealed the device weighs 308g, features an A5X processor chip and is 7.2mm thick. It runs the most recent iOS 6 version of Apple's operating system.
It also supports FaceTime HD calling through its front-facing camera and has a 5MP rear-facing camera and supports LTE services, with EE announced as one operator that will be able to offer this service.
Apple said it also features the same 10-hour battery life as the larger iPad devices, despite the smaller size.
It will cost £269 for the Wi-Fi version with 16GB of storage, £349 for the 32GB version and £429 for the 64GB version.
The Wi-Fi and data version will begin from £369 for the 16GB model, £449 for the 32GB model and £559 for the 64GB version.
Chief executive Tim Cook touted Apple's success in the tablet market to date, revealing 100 million iPads have been sold to date.
The firm also used the launch to tout the iPad Mini's capabilities against Google's Nexus 7in device, underlining the firm's desire to compete with its rival in this area of the market.
Apple was keen to point out that its screen is 29 percent larger than Google's tablet, adding that it's 49 percent larger for browsing the web due to the tabbed browsing experience on the Android software.
However, at £269 the iPad Mini is more expensive that the Nexus, which is around £159.
Carphone Warehouse has already confirmed that it will be stocking the new iPad Mini when it becomes available in the UK.
Along with the iPad Mini, Apple also unveiled the fourth generation iPad. It comes with an A6X processor, 9.7 inch Retina display, expanded LTE chipset, a front-facing camera with FaceTime HD and a Lightening connector.
Apple says the iPad 4 will offer twice the Wi-Fi performance of its predecessors and a 10-hour battery life.
The fourth generation iPad comes in Wi-Fi only versions priced at £399 for 16GB hard drive, £479 for a 32GB hard drive and £559 for a 64GB hard drive. The new iPads also come with 4G LTE versions for £499, £579 and £659. iPad 4's will start to go on sale in the UK on November 2.
The firm also unveiled a new 13in MacBook Pro device with Retina Display at the event offering 2560x1,600 resolution at 227 pixels per inch.
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