IBM has released a slew of new tools to its big data platform, as it starts to leverage the technology it has been busily acquiring.
IBM's latest offering comes as the company has been on a spending spree of acquisitions for its big data portfolio.
IBM's new Digital Analytic's Accelerator helps chief marketing officers (CMOs) to use big data to predict what consumers want, the firm claimed. The tool can examine user statistics from things like social media history and mobile device usage.
The new tool is powered by Netezza and Unica technologies.
Netezza is an analytic's firm that concentrates on database activity monitoring products that analyze and report on critical data activity across an enterprise. IBM bought Netezza in 2010.
Unica's technology manipulates big data to implement business process management services. The company was also bought by IBM two years ago.
IBM's additions also brings InfoSphere Streams software updates to the company's big data analytic's tools.
InfoSphere Streams software will now come with a social media analytic's accelerator. The software allows customers to sift through real-time data to come up with forward-thinking analysis.
The company uses the example of a communication company using the tool to capture and analyse network information to improve operational efficiency to demonstrate its capabilities.
IBM's big data platform will also see added functionality from an upgraded IBM BigInsights software offering, which allows users to analyse both unstructured data and structured data at the same time.
The software is said to be able to make it easier for companies to provide proactive maintenance and database outage prevention.
The added functionality for BigInsights includes the new InfoSphere Data Explorer feature. InfoSphere Data Explorer can automatically discover and navigate big data so companies can establish context for data usage. The tool comes following IBM's acquisition of Vivisimo.
IBM will also look to help small to mid-sized businesses use big data to their advantage.
The Analytic Answers service is an analytic tool that reduces cost by being housed in the cloud, which IBM hopes will encourage firms to experiment with big data analytics.
Finally, IBM has also announced big data analytic's software that focused on the financial industry. IBM Disclosure Management software can analyse company data to figure out how it holds up to regulatory requirements.
News of IBM's announcements come following a recent Gartner study that found that big data will add 4.4 million jobs to the IT world by 2015. Gartner says that while the industry will lead to a jobs boom, many people may still not be qualified for the work.
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