EE has unveiled pricing plans for its 4G services one week ahead of the network going live, with tariffs starting from £30 per month for business users and £36 for consumers.
The firm has moved rapidly to make its 4G services available after it was given the green light from Ofcom in August to use its existing 2G 1800MHz spectrum for 4G services.
EE unveiled the pricing plans on Tuesday, with a variety of offerings for consumer and business users, revealing that it will be offered under a separate brand called 4GEE.
Starting from £30 per month SME customers can have access to 1GB of data on the network and for 1,000 minutes and 1,000 texts per month. The rest of the tariffs offer unlimited calls and texts. All prices are exclusive of VAT.
- £30 - 1GB / 1,000 minutes, 1,000 texts
- £35 - 1GB
- £40 - 4GB
- £45 - 8GB
- £50 - 16GB
The cost and data allowance can be shared across multiple devices on a contract under a scheme called 4GEE Sharer Plan.
For larger corporations and the public sector, EE will charge £3 extra per month on existing contracts among a user base, as well as offering the same 4GEE Sharer Plan to these customers.
"UK businesses have shown considerable interest since our 4G launch intentions were announced," added chief executive Olaf Swantee.
For consumers, pricing ranges between £36 per month for a 500MB allowance to £56 per month for an 8GB allowance. All contracts offer unlimited calls and texts.
Between this, pricing rises in £5 gaps with data allowances rising in accordance, as below:
- £36 - 500MB
- £41 - 1GB
- £46 - 3GB
- £51 - 5GB
- £56 - 8GB
The firm also said it would give customers data alert controls to warn them when they were approaching their limits and when it's reached.
Customers can also buy data add-ons if required when they reach these limits. Pricing of these add-ons was not announced, though. Access to BT's Wi-Fi hotspot network will also be included as part of any deals.
To tout the capabilities of the 4G network, those that sign up to 4GEE will able to download or stream a film each week for free without impacting on their data allowance.
Further films can be downloaded or streamed with prices starting at 79p, and the cost charged to customers' mobile bill, or credit and debit cards, the firm added.
As well as the launch of its 4G services, EE also announced its intention to move into the fibre broadband market, with its EE Fibre Broadband service set to offer speeds of up to 76Mbit/s, according to the firm.
This is based on BT Openreach's network that is offered wholesale for providers like Sky, TalkTalk, and now EE, to resell to consumers.
Pricing will start from £15 per month for the service, although any 4GEE customer can save £5 per month on the broadband product if they sign up for the entire length of their phone plan, EE said.
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