LONDON: Google has heralded the impact of cloud computing services for creating a new era of innovation within businesses by letting firms "play" with fast, flexible systems at a fraction of the cost of traditional tools.
Google engineer Tom Grey said firms could save millions in research costs when using the cloud to store and manage their data, during a speech at IP Expo in London attended by V3.
"Everybody talks about cloud and what it offers, but if you have to tell your provider how much cloud you need, you're not getting cloud. You're getting virtualisation," said Grey.
"The whole character of cloud is about scale, about doing something you haven't done before and because of this it offers great agility. Because it's about scale, you can afford to experiment, you can afford to try things. What it means is, you can play, it re-empowers you to play."
Grey added that because of the reduced cost, companies will be able to take more risks, therefore leading to a new era of innovation.
"If you have to go out and pay millions to go through servers and on premise analysis, you want to be damn sure you'll find something interesting," said Grey.
"If you can go online and you can put that information into Google Compute engine and get the same result for a few hundred dollars, you can afford to play and playing is very important, as agility and playfulness is what innovation is all about.
"People ask what is Google's secret and obviously, I'm not Sergey [Brin, Google's co-founder], but for me it's about playfulness, it's about the willingness to experiment and take risks."
Autonomy founder Mike Lynch made similar comments during his opening keynote at the event, although noted that it did also bring security implications that firms must must consider.
"Cloud is bringing a new culture of agility, but you [businesses] must be careful regarding your data," he said.
During his talk Lynch also went on to highlight data loss as a key reason businesses must rethink their existing perimeter based security policies.
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