Apple has released invitations to the press inviting them to an announcement event on 23 October.
The event will be held at the California Theatre in San Jose, CA and is expected to include news of the upcoming iPad Mini. Apple's expected release of a smaller iPad will add to the growing market of 8in tablets.
"We've got a little more to show you," read The Guardian's invite.
Apple has long been rumoured to have a smaller iPad in the pipeline. The technology giant was thought to be considering the idea as far back as last year. With the announcement Apple would position itself to compete with smaller tablets like the Google Nexus 7 and Amazon Kindle Fire.
While Apple is expected to be a real competitor in the small tablet market, some analysts wonder if a mini iPad will be able to set itself a part from the competition.
Principal analyst at Pund-IT Charles King told V3 that the iPad could have trouble taking some of Amazon's market share because of the Kindle's reputation as an e-reader.
"There are some functions a 7in tablet is simply better at [like] reading e-books, but Amazon's Kindle is king of that particular corner of the market. [While] Google's Nexus 7 has captured a great deal of attention/share as a general purpose tablet," King told V3.
"The question for Apple is how well a smaller iPad can perform in those separate sectors? I expect it'll do better against Google than Amazon."
Apple's announcement will come the same week as the release of Microsoft's Surface tablet. The Windows 8 tablet will include a 10in screen and is priced from $499.
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