The demand for superfast broadband services in the UK market is in a healthy state and growing sufficiently, according to a new report from lobbyists, the Broadband Stakeholder Group (BSG).
The report found that at present six percent of Britons have subscribed to superfast services, which is around 3.75 million people, above nations such as Germany, Spain and France. And the growth curve for services matches advanced broadband nations such as Japan.
"Initial consumer demand for superfast services in the UK gives good reason to be confident that the foundations are in place to build upon in the coming years," it said in its report.
"Experience across all markets, including the broadband trailblazers of the Far East, shows that demand will build gradually. In this context there is no need for concern about how the UK is faring."
The report also predicted that, at the top end, around 12 million high-speed connections - classed as 25Mbit/s or above - could be seen in the UK by 2020, the date when the European Commission wants all citizens to have the ability to access 30Mbit/s services.
The data was based on information from internet service providers and regulatory bodies on the take up of such services and the BSG noted that at present the UK is in a better state than traditional market leader, the US.
As such the organisation's chief executive Pamela Learmonth said there was a market opportunity for firms in the UK to carve out a niche delivering services that require superfast services, in the same way the US did with sites like Youtube and Facebook.
"As we're not seeing the same interest in broadband services in the US as we did for the first generation of internet access, it definitely raises the prospect that Europe or the UK could become a test bed for services that require superfast connections," she told V3.
"Demand always seems to build gradually, that's certainly been the experience in other markets we have looked at. The biggest challenge is convincing consumers to upgrade and pay more for their connections."
She noted, though, that the UK was in a stronger position that other nations as it has such a competitive market with firms like Virgin Media, BT and TalkTalk all heavily promoting their superfast services and bringing costs down.
The report comes after the Fibre-to-the-Home (FTTH) Council Europe said the UK was at the bottom of its league table for genuine FTTH connections, with just 0.05 percent of premises connected directly to fibre networks.
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