HP has lost its position as the top PC vendor in the world to rival Lenovo, as worldwide PC sales shrink, according to new data from analyst house Gartner.
Overall the market for PC devices, including desk-based systems, laptops and notebooks, in the third quarter of 2012 saw shipments decrease by 8.3 percent from 95 million in the same period in 2011 to 87 million in the same period in 2012.
Research director at Gartner, Ranjit Atwal, told V3 that the slump seen by most vendors underlining the importance of Windows 8 to the market, as buyers hold off on purchases until the platform is launched.
"The market been weak for two years now, in many ways this quarter has brought this to a head. There was always going to be a dependency on Windows 8 to liven the market up again" he said.
"However, there are a lot more choices out there now for users and the key thing about Windows 8 - the touch interface - is not a new value proposition, but it still adds another $50-100 to the price of a device."
Atwal said part of the problems is the lack of a clear message from the major players in this space, such as Microsoft and Intel, which are instead "pulling the market in different directions" towards tablets, including Microsoft's own Surface device, or ultrabooks.
"There's no single message so there's no single Apple-style marketing campaign," he added.
HP, which has been the market leader for PC shipments since 2006, was the biggest loser as it saw sales decline in the third quarter of 2012 by a sizeable 16.4 percent on the same period in 2011, from 16.2 million to 13.5 million.
Dell and Acer also suffered notable declines in fortune, with the former seeing sales slip by almost 14 percent to 9.2 million, while the latter's slumped by 10.2 percent from 9.6 million to 8.6 million.
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