SAN FRANCISCO: Oracle is touting the business benefits of a big data platform which combines optimised hardware and software offerings into a single branded platform.
The company on Tuesday said that that the combination of its Exadata and Exalytics platforms along with its business intelligence and analysis software would deliver better performance and data returns than best-of-breed packages.
Oracle senior vice president Balaji Yelamanchili told convention-goers that the company's latest line of analytics appliances would allow companies to process and analyse big data information in real time, allowing for more precise data analysis and faster decision-making.
Yelamanchili explained that with the advent of in-memory analysis, which stores data in RAM rather than on a platter-based disk drive, appliances are able to operate on an exponentially faster magnitude without raising costs or sacrificing capacity. The Exalytics system stores up to 1TB of data in memory while running up to four Intel Xeon E7 processors.
"We all know that the memory has gotten faster and faster, but it the same time it has gotten cheaper," he explained, "it is now practical to do in-memory analysis."
Additionally, the company said that firms will benefit from combining the Exalytics platform with its ExaData server platform. Oracle has designed the two systems to connect via on-board Infiniband high-speed connections.
Oracle hopes that the combined offerings will prove a winner in the increasingly crowded big data analytics space.
With businesses increasingly looking to store, manage and analyse data from outside sources and unstructured platforms such as social networks, vendors are scrambling to develop systems which are capable of improving business intelligence without raising storage hardware costs.
Oracle president Mark Hurd told the audience at his OpenWorld keynote address that the company estimates storage demands on IT departments will increase despite budgets only growing at a rate of one to two percent per year.
As a result, firms will be increasingly spending on storage platforms as part of the overall IT budget, squeezing out areas such as research and development of new platforms.
"Companies are on the other end of this data explosion, now you have got customers growing data at a rate of 40 percent per year," Hurd explained.
"The data is coming whether you like it or not."
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