UK software firm Sage has announced an update to its CRM SalesLogix platform designed to provide customers with version of the platform for mobile devices including the iPhone and iPad, which features all the same functionalities of the desktop version of the product.
The SalesLogix V8 update is based on HTML5 technology so is hosted online, rather than as an app, which the firm said would make it easier for customers to use over time as they move between different devices and operating systems.
The tool also includes a greater focus social media information, by offering integration from Twitter into the platform to give users of the tool more insights into reactions to products and services in real-time.
Duncan Wood, product manager for SalesLogix, told V3 the move to add Twitter information came at the behest of customers that are experimenting with deriving more information from the platform.
"We can now offer a full, integrated Twitter component out of the box that allows customersto action requests based on the information they are seeing," he said.
The mobile aspect of the update covers Apple devices as well as the Android platform and BlackBerry, and as its HTML5 it should support Windows Phone devices too.
However, Wood noted the firm had not tested this itself as it was not seeing huge customer demand for the platform.
He said the ability to access data on the go would be of huge benefit to customers and that by hosting it as an HTML5 based tool it would help firms avoid issues of getting locked into one ecosystem when using the tool.
"We hear a lot from customers that they want flexibility in the mobile world, so even if they move device or operating system they can still access their information. With many firms having a Bring your own Device (BYOD) policy this is a growing issue," he said.
The update can be managed as either a cloud-hosted option or on premise and provides numerous analytic insights as per the standard desktop version of the platform to help those on the road make more informed decisions
It's being rolled out to select customers at present as a release candidate but should be made available as a general release in November, Woods added.
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