Google has surpassed Microsoft to become the third most valuable company on Wall Street.
Current figures put Google's market cap at $248.5bn, while Microsoft current worth stands at $247.4bn. Analysts say Google's record high numbers are indicative of the growing trends of the post-PC era.
"Google's successes over the last six months in traditional markets and the remarkable popularity of its Android-based mobile devices have made the company look more or less unstoppable," principal analyst for research firm Pund-IT Charles King told V3.
Google has seen its stocks grow in value over September. Early last month the company's stock surpassed its previous record high and continued to grow from there.
Apple remains the highest-valued company on Wall Street, with Exxon Mobile at number two.
King pointed out that Google's success is down to growing consumer demand for tablet and smartphone devices. Google's mobile Android OS has seen gains in 2012 and looks to be propelling the company's growing success.
"So long as the company continues to execute as it has, I don't see anything killing its momentum. The biggest danger is Apple which appears intent on spending whatever it takes to derail or quash Android in the courts," continued King.
"But the results of that effort have been very uneven from a global perspective. Nearly every Apple success in one market has been met with failure in another. Plus, the Android development/management model means that Google's partners are taking most of Apple's heat."
Apple has been battling Android device manufactures in court for most of 2012. The company has continued to garner headlines with its ongoing cases against Samsung.
Microsoft has been slow to adapt to the post-PC trend. While the company has seen consistent profitability from its computer OS market, it has trouble in the mobile space. It is currently attempting to right those issues by unveiling the new Windows 8 OS and Surface tablet.
"[Microsoft's success] will have a lot to do with the success of Windows 8, and related mobility efforts like the Surface tablets and its smartphone partnership with Nokia. Frankly, those all seem like long shot bets to me," continued King.
"Microsoft has never been very good at businesses outside its core markets. That means the company is likely to continue being strongly profitable but it isn't likely to offer shareholders much joy."
Microsoft had been banking on its partnership with Nokia to boost its mobile business. But there are few signs that the recently released Lumia 920 will be the blockbuster device both firms hoped for.
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