SAN JOSE: Research In Motion (RIM) is hoping that its upcoming BlackBerry 10 platform will win favour with remote workers and social networking fanatics.
The mobile platform, which is expected to launch in early 2013, will offer a host of features designed to facilitate ease of us in tasks such as data sharing, file transfers and social networking activities, such as Facebook updates.
Chris Smith, RIM vice president for application platform and tools, told V3 that the company has found that its users are more active when it came to both consuming and sharing data than those who run other smartphone platforms.
"The innovations that we are introducing are designed to really target these people," Smith said.
"They are this kind of hyper-social group that really likes to be connected and get things done, those are the people that have self-selected into BlackBerry,"
To help facilitate that sharing, the company is also offering a wide-ranging set of tools for developers. The company said that its set of BlackBerry 10 APIs would allow developers to connect with not only the core BlackBerry platform, but also with other apps which utilise the BlackBerry 10 platform.
At the same time, the company said that platforms such as the BlackBerry Balance enterprise tool and an extensive notification and opt-in system will help to preserve the data security which analysts have cited as a key benefit of the BlackBerry brand.
Smith believes that the move will uniquely position RIM in the smartphone market to take advantage of integration and sharing with what the company believes will be a "seamless" user experience.
"We are really committed to gong further to make it easier for developers to integrate deeply," he said.
"Competitors in some cases are not as open, they want to own that core experience and they are not open to giving developers access to that."
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