SAN JOSE: Research in Motion (RIM) is releasing a series of developer tools and promotions to coincide with the looming release of its BlackBerry 10 mobile platform
The company said that its latest developer build, unveiled Tuesday at the 2012 BlackBerry Jam conference, would contain a number of APIs and SDKs which would be included in the final versions of the application.
RIM has released tools for crafting code in HTML5 along with Java, C/C++, Adobe Air and Android Runtime.
Executives said that the company was hoping to give developers an early start in building applications for the BlackBerry 10 OS. RIM vice president of developer relations and ecosystem development Alec Saunders told attendees that native applications were a particular priority for the company.
"Being able to port apps from one platform to another is important," Saunders explained, "but the simple fact is when you think of the great applications out there, you associate them with the platform on which they were introduced."
The move is part of a larger effort by RIM to drive developer interest in a BlackBerry Platform which was at one time notoriously difficult to develop for. The company is looking to change its image by launching a worldwide tour of developer events and the opening of Tech Centre facilities in the UK, US, Canada and Asia.
The company believes that with increased attention from developers, the BlackBerry 10 platform will be able to further capitalise on the design and interface features which the company has highlighted as a central component of the platform.
"The individual pieces are not the point, the really spectacular element of BlackBerry 10 is how they work together," explained RIM head of software Vivek Bhardwaj.
"BlackBerry 10 is much more than the sum of its parts."
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