Facebook has decided to start charging businesses to use its promotional service "Offers."
Reuters is reporting that Facebook will begin requiring businesses to purchase an ad if it wants to use the Offers service.
Offers is a Facebook promotional service that allows businesses to display discounts in users news feed. Starting soon Facebook will begin charging companies to use the formerly free service. Along with the new charge, Facebook will also now offer upgrades to the service.
"We think this aligns incentives nicely," director of product management for Facebook's advertising and Pages businesses Gokul Rajaram told Reuters.
"The best results on Facebook Offers will come from organic distribution plus paid distribution."
Facebook says the new charge will force companies to use the service with more discretion. According to the social network, prior to the update Offers users were prone to putting irrelevant ads in potential customers news feeds.
The new charge will come with added features. Facebook has updated the Offers service to allow businesses to include a bar code in users news feeds. The bar code could allow e-commerce sites to use Offers and give businesses a stronger tracking system for the service.
Offers is a discount service that lets businesses show Facebook users personalized deals. The service focuses on user "likes" to show them coupons they may be interested.
Facebook has been experimenting with new ways to generate revenue since going public earlier this year. The company unveiled its Sponsored Stories service last May as a way to offer advertisers more engaging ad opportunities.
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