Apple's much-heralded introduction of the iPhone 5 provides a snapshot of what the company does best while also underscoring the firm's weaknesses, say analysts.
The latest edition of the company's flagship smartphone was introduced Tuesday at a special event in San Francisco. Much of the industry sat captivated as executives described the 4in, LTE-equipped handset.
The device itself boasted an impressive set of technical specifications. The glass and aluminium construction include an ultra-thin 7.5mm thickness thanks to a slimmer touchscreen display assembly and a weight of just 112g.
"When you actually touch the hardware and see how light it is and how how the quality feels, you don't get the cheap feeling," said Gartner research vice president Carolina Milanessi.
Milanessi said that aside from the solid construction of the handset, the implementation of iOS and the way Apple adapted the platform to the larger screen size of the new handset underlies the primary strength of Apple: the ability to focus on creating and maintaining a solid user experience which compliments both the hardware and software.
"For me it is about bringing together all the pieces," Milanessi told V3, "It is bringing everything that you have to delight the consumer."
Other industry pundits noted that the event also underlies a fundamental weakness in the way Apple chooses to design and distribute its products.
Ovum chief telecoms analyst Jan Dawson said that the thin design of the handset could hurt the iPhone 5 when the device is compared to wider range of form factors and display sizes in the Android smartphone world.
"The device highlights the inherent risks involved in Apple’s strategy of only releasing one device at a time, in that it always has to strike a compromise that is most likely to appeal to a wide base of users," Dawson said.
"The new device strikes that compromise most dramatically in the increased vertical height. With many Android and Windows Phone devices now significantly larger than the iPhone 4S and gaining popularity, the pressure has grown on Apple to release a larger device."
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